Privacy Policy

1. Information We Collect

We collect personal information when you:

• Visit our website
• Submit inquiries or leads
• Apply for financing
• Purchase, sell, or service a vehicle
• Contact our staff
• Interact with advertisements
• Use digital tools and platforms

Categories of Information

We may collect:

2. Automated Data Collection

We use cookies, pixels, web beacons, device identifiers, and analytics tools to collect usage information.

These technologies help us:

• Improve website performance
• Personalize user experience
• Measure traffic
• Detect fraud
• Evaluate marketing effectiveness

You may control cookies through your browser settings.

3. Information from Third Parties

We may receive personal information from:

• Credit reporting agencies
• Lenders and finance companies
• Departments of Motor Vehicles
• Vehicle history providers
• Identity verification services
• Marketing platforms
• Data analytics vendors
• Social media platforms

4. How We Use Your Information

We use personal information to:

• Provide and manage our Services
• Process transactions
• Evaluate financing eligibility
• Communicate with you
• Provide customer support
• Send marketing materials
• Conduct analytics
• Improve operations
• Prevent fraud
• Comply with legal obligations
• Resolve disputes

We may combine information from multiple sources.

5. Artificial Intelligence & Automated Processing

Atlas Motors may use automated systems, artificial intelligence tools, and data analytics technologies to support and improve our business operations.

These technologies may be used for:

• Evaluating financing eligibility
• Analyzing customer communications
• Enhancing customer service
• Improving lead management and routing
• Detecting fraud and compliance risks
• Improving marketing effectiveness
• Quality assurance and training

Information may be processed in aggregated, anonymized, or pseudonymized form where appropriate.

Automated tools assist decision-making. Final sales and financing decisions are subject to human review.

6. Online Tracking & Interest-Based Advertising

We and our partners may collect information about your online activities over time and across websites, devices, and platforms to deliver interest-based advertising.

This may include advertisements on third-party websites, mobile applications, and social media platforms.

You may limit targeted advertising through browser and device settings.

7. Information Sharing

We may share personal information with:

• Financing partners and lenders
• Service providers and vendors
• Technology and CRM providers
• Marketing partners
• Government authorities
• Legal and regulatory bodies
• Business successors

We do not sell personal information for monetary consideration.

Text message consent data is shared only with messaging service providers.

8. Your Choices

You may:

• Opt out of marketing communications
• Update contact preferences
• Withdraw SMS consent
• Disable cookies
• Request communication limits

To exercise these choices, contact us directly.

9. Your Privacy Rights

Depending on your state of residence, you may have rights to:

• Access your personal information
• Correct inaccurate data
• Request deletion
• Opt out of targeted advertising
• Limit sensitive data processing
• Appeal privacy decisions
• Avoid discrimination

We may require identity verification.

10. California & State Privacy Rights

California residents may have additional rights under CCPA/CPRA.

Residents of other states with privacy laws (including Virginia, Colorado, Connecticut, and Utah) are also covered where applicable.

11. Third-Party Links & Social Media

Our Services may contain links to third-party platforms.

We are not responsible for their privacy practices.

12. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information.

No system is completely secure, and we cannot guarantee absolute security.

13. Data Breach Notification

In the event of a data security incident, Atlas Motors will take reasonable steps to investigate, mitigate, and provide notifications as required by law.

14. International Data Transfers

Your information may be stored and processed within and outside the United States through third-party and cloud service providers.

By using our Services, you consent to such transfers.

15. Government & Legal Disclosures

We may disclose personal information to law enforcement, regulatory authorities, courts, or other governmental entities when required by law or necessary to protect our legal rights and safety.

16. Marketing & Profiling

We may analyze personal information to create customer profiles, evaluate preferences, and deliver targeted marketing and advertising communications.

This may include automated processing and third-party advertising platforms.

17. Arbitration & Class Action Waiver

Any dispute relating to this Privacy Policy or the handling of personal information shall be resolved through binding arbitration in Oklahoma.

You waive the right to participate in class actions or representative proceedings.

18. No Sale of Personal Data

Atlas Motors does not sell personal information for monetary consideration.

We do not trade, rent, or commercially monetize customer data.

Information is shared only for legitimate business and legal purposes.

19. Children's Privacy

Our Services are not directed to children under the age of 13.

We do not knowingly collect personal information from children.

20. Data Retention

We retain personal information as long as reasonably necessary for:

• Legal compliance
• Business operations
• Contract enforcement
• Dispute resolution

Retention periods vary by data type.

21. Policy Updates

We may update this Privacy Policy periodically.

Material changes will be posted on our website.